Sign of the Times

I’m also a Prince fan from way back; in fact, I just might be a collection of my various pop culture influences. So, today was a landmark day in the life of Deidre—after nearly ten years in business, I have my first SIGN. You’ll note the various angles and snapshots of said sign sprinkled throughout this post. It was an awesome moment, driving up to the office today and seeing it there, hanging by the street. Sort of, “Wow! I’m real!”


Remember the great scene in VANILLA SKY when Kurt Russell’s character is revealed as not having a last name? He keeps saying, “I’m real, damn it! I’m REAL!” That’s a bit how it felt these past few years while I slaved away in my office at home. There we were, posting major sales and major deals, but no matter how nontraditional an era we’re living in—especially in terms of business—it’s hard to shake the very traditional conceptions of what constitutes a business. You want mortar; you want equipment; you want employees. Having grown up in a family retail business, I kept feeling that my enterprise, no matter how successful, was less than authentic without an old-fashioned shingle.

Silly. Totally ridiculous in the age of Internet and faxes and phones and iPods (well, you’ve got to have music at the office!) and the like. Still, when I pulled into my parking space today I sorta felt like I’d finally arrived.



Good day!
:)